Virtual power on social networks

The development of communication technology and social networking platforms has helped users gain many benefits in receiving and sharing information and images, and at the same time expressing their opinions, views and discussions. multi-dimensional discussion on many social issues. However, besides the positive effects, the use of social networks (MXH) also causes many consequences for users.

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“DUCK” PHAY, “HAO” LIKE, “ADDICTIVE” DISCUSSION

With the industrial revolution 4.0, the physical world is being digitized. Real life is being reflected in cyberspace. As long as you have a smart phone and have wifi, 4G, people can join the virtual world on social networks anytime, anywhere. Therefore, MXH is increasingly dominant and is the fastest and most widespread means of communication in the world with a user base of up to billions of people, high interactivity.

The outstanding feature of social media is equality in debate and expression of opinions, expressing love and hate on issues that are publicly posted on social networking platforms. On social media, a professor, doctor or tech driver, iced tea lady, and environmental sanitation worker all have the same rights when releasing the "favorite", "commercial" or "loving" buttons. “angry”, “bored”; at the same time are free to "comment" expressing their knowledge, feelings, cultural background on a topic. Transnational social networking platforms allow users to debate, express personal opinions and opinions openly, "freely" post images and articles about events without being "censored". , not verified, not responsible for the correctness of information, images have attracted a lot of users. Participating in social networks has many subjects in many industries, each participant has a different mentality and interests. Some people participate purely for entertainment and relaxation; find information for the job; others seek profits from "online" sales... Some people, thanks to their articles, become KOLs (idea leaders), have status and prestige on social networks...

However, alongside the positives are the dark patches. A large number of social media users are entangled in "virtual power" in cyberspace with some of the following typical manifestations:

Firstly, it takes too long to access MXH . Users are constantly in the "online" state, spending time surfing the net, always having to search and think of topics and articles to maintain the number of readers and fans. Even, MXH always makes users "soul" a feeling of FOMO (fear of missing something). This feeling haunts that if you don't go online often, you will miss out on good things, and then become "outdated" in the eyes of the online community.

Secondly, being praised too much, forgetting the starting point, forgetting my position and professional work. It is a fact that some journalists, lecturers, researchers, and civil servants, due to their professional characteristics, should have early access to a lot of information, including important information, valuable information. "internal" nature than other objects. Thanks to the early access and information plus in-depth knowledge of the tracking industry, they write posts on their personal pages and are responded and encouraged by the online community with "likes", "shares". Sharing", "commenting"… The effect of "netizens' response and acclaim" makes the writer feel joyful, acknowledged, proven, but in the long run. When the feeling of being "acclaimed" and "innocent" compliments are always permanent, the writer will fall into the misconception of a virtual power and forget about responsibility and professional ethics.

More dangerously, a section has a "two-sided" expression, for example, there are reporters and journalists who, when writing news articles, support policies, but in articles published on the Internet. Social media always goes against the regulations, guidelines, guidelines, shows negative attitude; there are industry officials in professional meetings who do not express their opinions, but on their personal pages, they sharply express their dissatisfaction and oppose the guidelines and orientations of industry leaders... Not to mention some KOLs Some journalists with fanpages with a large following only focus on posting articles with the purpose of "blackmailing" businesses and organizations and individuals with signs of wrongdoing.

Thirdly, having a distorted and wrong view leads to negative direction and orientation of public opinion. The fact that maintaining "online" mode online has caused some KOLs to immerse themselves in the virtual world, causing real consequences. Many people have posted statuses and articles with extreme, misleading, double standards, and offensive messages about gender, religion, morality and law. The trend of cursing, smearing, "exploiting", personal attacks in cyberspace are "deviation of standard" expressions, attracting a large number of followers, overwhelming important information of the country. , of social life. It is a challenge to the institution, when a large number of followers become "crazy fans" who can turn to "attack" state agencies, mainstream media in many ways. .

In order to get a lot of praise, sharing and commenting from the online community, some social media users did not hesitate to swap concepts, copy, quote, cut and paste clutteredly to create inaccurate articles. the flow of public opinion, criticism of circulars, decrees, draft laws being submitted, consulted ... without based on scientific basis, legal basis, culture ... as long as many likes, many Sharing is fun.

Fourth, being away from reality, immersing them in virtual space makes them lost, unable to catch up with real life. This dangerous thing not only happens to the elderly, but a large part of young people is also suffering from the manifestation of virtual life. Because they are so immersed in the "acclaiming" and cheering, many people always have expressions and attitudes of indifference and indifference to all the happenings of life around them. Going out to eat, go to coffee, go on a trip is just "swirling" to take pictures, think of ideas to illustrate the photos and then post them, then "plug in" to count "likes"! Some people are just absorbed in the "virtual world" that causes their work capacity to decrease, failing to meet and keep up with the requirements of professional tasks...

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Fifth, delusional, ready to attack individuals, brands and agencies if satisfactory services are not provided.. Since the development of social networks, some people have developed inappropriate attitudes, going to the street when breaking the law, meeting traffic police instead of presenting valid documents, only "fifteen" using electricity phone to record video and take pictures. When queuing to perform public services, instead of taking the order number and waiting for their turn, they rushed in and held up the phone "livestream" to question the person receiving the application. Others, when returning from travel, post service payment invoices, write reviews of travel service quality to reduce the reputation of restaurants, hotels, brands... Until they are criticized, know they are wrong. silently downplayed, deleted the post without an apology or explanation. The "virtual life" of some social media users has caused significant damage to a number of organizations, agencies and brands.

On Friday, everything is posted on MXH . It is thanks to the highly interactive social network that connects many components, organizations and objects, creating freedom of connection, freedom of access, interaction, exchange and sharing; In fact, social media is also useful when there are many cases and cases that are resolved quickly and in a timely manner. However, some people, because of the misconception of "virtual power", are always aggressive, aggressive, "hold the lights and run in front of the car", everything is posted on social networks to discuss.

AWARENESS, CAUTION, Wise When Using Social Media

Nowadays, people cannot live without a network environment, but it is important to use social media more intelligently. Understanding the rules of the game of social media service providers, there will be solutions to ensure that the use of social networks does not affect work and real life.

Firstly , it is recommended that users always comply with the regulations and regulations on using social networks issued by the Ministry of Information and Communications, should use social networks properly and standards. Expressing thoughts, opinions, and views; The freedom to exchange information on the press, publishing, Internet, and social networks is a freedom of every citizen, but must comply with the law. Those are things that have been stipulated by law, concretized in the Constitution and laws such as: Law on Publication, Law on Press, Law on Information Technology, Law on Cybersecurity...

Nowadays, people cannot live without a network environment, but it is important to use social media more intelligently. Understanding the rules of the game of social media service providers, there will be solutions to ensure that the use of social networks does not affect work and real life.

Second , for individual users of social networks, it is necessary to develop a mechanism to review, analyze, select and refine information; by themselves, "defining the clear", distinguishing and selecting the information given to be accurate and suitable for themselves. Avoid liking (like), sharing (share) articles, images that are not clear, have not been verified, and articles with views that are contrary to the Party's guidelines and policies and laws. Government.

Third , strengthen the inspection, examination and sanction of forms of using social media to spread fabricated and fake news to increase deterrence and legal propaganda. At the same time, there are mechanisms and forms to promptly praise and honor organizations and individuals that have persuasive articles to refute false and hostile information.

Fourth , raise awareness of information and communication managers; leaders, reporters, editors of press agencies from central to local levels, leaders, civil servants and officials on social media, the Law on Cybersecurity as well as measures and processes to handle media crises To improve skills, professional work…

Fifth , develop mechanisms and policies to attract organizations and businesses to build Vietnam's social network system, create forums and social media playgrounds for domestic users to compete with multinational social networks. This not only ensures the management of information and user data, but also ensures sovereignty and security in cyberspace.

Pham Quy Trong